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Home > Services > Graphic Design > Promotional Flyers

Promotional Flyers

Promotional flyers are advertising sheets created to promote events, products, or offers in a fast and noticeable way.
With their striking and appealing design, they manage to draw the attention of consumers in a visually crowded environment.
They should deliver straightforward and compelling messages, prompting the audience to take specific actions such as joining an event or buying a product.
In essence, flyers are a key asset for brands aiming to get noticed and communicate efficiently.
Discover our plans
Promotional Flyers

Our plans

Find out which of the following purchase options best suits your needs

Piano Standard Promotional Flyers - Promotional Flyers

  • Standard Promotional Flyers

    €250

  • Doc Briefing
  • Competitor Analysis
  • Photographic images provided by the client
  • Creation of a single page (front only)
  • One proposal
  • One revision
  • File preparation for print/web
Learn more
Piano Premium Promotional Flyers - Promotional Flyers

  • Premium Promotional Flyers

    €350

  • Doc briefing
  • Competitor analysis
  • Optimization of photographic images provided by the client or free stock
  • Creation of 2 pages (front/back)
  • Max number of proposals: 2
  • One revision
  • Preparation of print/web files
  • Archiving of working material minimum 2 years
Learn more
Piano Enterprise Promotional Flyers - Promotional Flyers

  • Enterprise Promotional Flyers

    €450

  • Doc Briefing
  • Competitor analysis
  • Competitor analysis report
  • Optimization of photographic images provided by the client or purchased from library stock
  • Creation of 4-page flyer
  • Maximum number of proposals 3
  • One revision
  • Print file preparation
  • Archiving of working materials for a minimum of 3 years
  • Delivery of working files
  • Creation of the layout
Learn more
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Confronta i piani - Promotional Flyers

Compare plans

The comparison table of the different purchase options, designed to ensure clarity and understanding, outlines the unique features of each plan by highlighting what is included and clearly separating it from what is not.

  • Standard Promotional Flyers

  • Premium Promotional Flyers

  • Enterprise Promotional Flyers

Standard Promotional Flyers

Premium Promotional Flyers

Enterprise Promotional Flyers
Poster type
Poster type One-sided poster (front only) Double-sided poster (front/back) Four-panel flyer design
Briefing document
Briefing document Compreso Compreso Compreso
Competitor analysis
Competitor analysis Compreso Compreso Compreso
Revisions
Revisions Compreso Compreso Compreso
Print-ready file preparation
Print-ready file preparation Compreso Compreso Compreso
Competitor analysis report
Competitor analysis report Non compreso Non compreso Compreso
Working file delivery
Working file delivery Non compreso Non compreso Compreso
Layout draft creation
Layout draft creation Non compreso Non compreso Compreso
Asset storage
Asset storage Non compreso minimum 2 years minimum 3 years
Number of design options
Number of design options 1 up to 2 up to 3
Images
Images provided by client provided by client or free stock provided by client or licensed stock
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FAQ

Do you have any questions about this service?
Check out our FAQ!

To develop a poster, you should always begin with a corporate brief, from which a copy strategy will be outlined.

The copy strategy helps establish the main principles for producing the promotional material.
Once every aspect of the strategy is clarified, and the decision is made to proceed with a print ad, the creative components of the poster need to be determined.
These components, arranged with logic to maximize impact, include:

  • Headline
  • Visual element
  • Main text
  • Product image (Packshot)
  • Brand name, Logo
  • Slogan
  • Supporting elements
  • Call to Action
You could print the poster to create a billboard or a handout, or utilize it in a social media publication.
The poster is adaptable to many situations.

Based on your specific goals, we can advise you on how to make the most of it.
We live in an environment full of visual input; today’s companies no longer compete just for space, but for people’s attention.
Posters are among the most efficient and cost-effective tools to grab consumer interest.

Their adaptability also comes from the fact that they can be displayed anywhere — in both physical and digital environments.
The content of a poster is clearly set in the copy strategy. Two crucial components a poster must include are the promise, known as the “main promise,” and the Call to Action.

The other components outlined in the copy strategy are optional.
There are some “unwritten rules” for poster creation; the type of service or product also influences the choices.
There’s no exact formula to ensure a poster is attractive.
However, you must focus on what makes it work — namely, what captures the eye.

You should also be aware of visual “blind spots.” People read a poster diagonally, from the top left to the bottom right; as a result, the top-right and bottom-left corners are less visible.
Deciding where to place a poster is essential.
Whether it's a physical or digital location, the following elements must be taken into account:

  • The intended objectives
  • The audience
  • The budget
In line with the target and the goals, the choice of media channels will vary too.
When selecting the platforms and methods to display your poster, it’s important to avoid typical missteps. The most common include:

  • Choosing overcrowded channels or platforms — your message could be overlooked;
  • Bad timing — placing a poster at an inappropriate time or location means it won’t be effective;
  • Wide audience dispersion — consider your audience carefully. Ask yourself: “How many users of this channel are actually my ideal customers?”
  • Poor audience alignment — using platforms not suitable for your intended audience;
  • Media inconsistency — marketing works best when your media channels are coordinated.
There are several methods to help you decide whether to invest in a particular medium.

The simplest is the comparison method — picking a platform to stand out from your competitors.
The “main promise” is the central idea that defines the core message of your marketing campaign — the essence of what you want to communicate.

To define it, follow these steps:

  1. Identify your audience’s needs and the main benefit of your product
  2. Use plain and straightforward language
  3. Be realistic — credibility is key for an effective main promise
  4. Distinctive factor — What sets us apart from others?
The Call to Action (CTA) is a vital element in any marketing campaign, as it directs the audience’s next move and encourages specific behavior.

On a poster, this could be a prompt to follow your social pages or, for a printed ad, a coupon offer to return the flyer in-store for a discount.
When asking a professional to design a poster, you should be able to clearly express the message you want to communicate.

Specifics are key, since the entire poster will be developed based on the initial brief.
There are many tools for designing posters, ranging from professional software like Adobe Creative Suite (CS) to open-source or web-based platforms such as Canva or Picsart.
Absolutely, we’d be happy to review your unique needs and provide a personalized estimate by designing custom posters just for you!


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