Enterprise Graphic Illustrations

An initial briefing (via conference call or in person) where information regarding the company and the relevant industry will be gathered. Additionally, the client's specific needs, expected results, intended use, technical specifications, and any examples of graphic illustrations, moodboards, etc., will be discussed.

Creation of a document outlining the key points of the briefing: objectives, messages, formats, specific requirements, etc.

Sending the briefing document for the client’s approval.

Study and acquisition of information related to the industry, including an investigation into specific graphic trends used.

Analysis of competitor commercial materials, identifying styles, characteristics, and trends.

Creation of a report highlighting the graphic and communication strategies adopted by the main competitors.

Creation of the morphological matrix to help examine every element of the packaging, the client's needs, provided materials, additional materials to research, and even the smallest details, ensuring a complete overview to find the best solutions for creating bespoke hand-drawn illustrations.

Creation of a mind map with a well-defined tree structure to highlight all key elements for the creation of bespoke hand-drawn illustrations.

Collection of materials provided by the client needed to start the designated work period.

Creation and possible approval of the illustration sketch.

Opportunity for 1 revision of the presented sketch.

Creation and possible approval of the final illustration.

Sending mockup images for a more realistic visualization.

Defining and approving the final version with the client.

Delivery of the print-ready file and web optimization.