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Home > Services > Graphic Design > Packaging Design

Packaging Design

The packaging of a product is not just meant to protect it during transport and storage, but it is a powerful communication tool that, if used properly, can add value and make a difference in sales. Nothing should be left to chance: a well-designed package, in addition to providing information, can convey unique emotions and sensations.
Discover our plans
Packaging Design

Our plans

Find out which of the following purchase plans best suits your needs

Piano Standard Packaging Design - Packaging Design

  • Standard Packaging Design

    €900

  • Doc Briefing
  • Study of the reference sector
  • Analysis of competitors' commercial materials
  • Strategy definition
  • Study of the product's technical specifications
  • Study of the packaging shape, colors, materials, and potential embellishments
  • Number of proposals: 1
  • Number of revisions: 1
  • Creation of barcodes/QR codes
  • Photographic images provided by the client
  • Optimization of photographic images provided by the client
  • Layout of content in Italian
  • Preparation of files for printing
  • Creation of low-resolution mockups for the web
Learn more
Piano Premium Packaging Design - Packaging Design

  • Premium Packaging Design

    €1200

  • Doc Briefing
  • Reference market research
  • Analysis of competitors’ marketing materials
  • Strategy definition
  • Study of the product’s technical specifications
  • Packaging design: shape, colors, materials, and possible embellishments
  • Number of proposals: 1–2
  • Number of revisions: 1–2
  • Creation of barcodes/QR codes
  • Photographic images sourced from free stock
  • Optimization of photographic images provided by the client
  • Content layout in English and Italian
  • Print file preparation
  • Creation of low-resolution mockups for web use
  • Archiving of working materials for 2 years
Learn more
Piano Enterprise Packaging Design - Packaging Design

  • Enterprise Packaging Design

    €1900

  • Doc Briefing
  • Market sector research
  • Analysis of competitors' marketing materials
  • Competitor analysis report
  • Strategy definition
  • Study of the product’s technical specifications
  • Study of packaging design, including shape, colors, materials, and possible embellishments
  • Number of proposals: 1–3
  • Number of revisions: 1–3
  • Creation of barcodes/QR codes
  • Study of special formats
  • Text content copywriting
  • Stock photography purchased from library
  • Optimization of photographic images provided by the client
  • Layout of content in English, Italian, and a third language
  • Print file preparation
  • Creation of low-resolution mockups for web use
  • Delivery of working files
  • Archiving of project materials for a minimum of 3 years
Learn more
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Confronta i piani - Packaging Design

Compare plans

The comparison table of the different purchase plans, designed for clarity and ease of understanding, outlines the specific features of each plan by highlighting what is included and distinguishing it from what is excluded.

  • Standard Packaging Design

  • Premium Packaging Design

  • Enterprise Packaging Design

Standard Packaging Design

Premium Packaging Design

Enterprise Packaging Design
Doc Briefing
Doc Briefing Compreso Compreso Compreso
Reference market analysis
Reference market analysis Compreso Compreso Compreso
Competitor commercial material analysis
Competitor commercial material analysis Compreso Compreso Compreso
Product technical specifications study
Product technical specifications study Compreso Compreso Compreso
Strategy definition
Strategy definition Compreso Compreso Compreso
Packaging design study: shape, colors, materials, and any embellishments
Packaging design study: shape, colors, materials, and any embellishments Compreso Compreso Compreso
Optimization of client-provided photographic images
Optimization of client-provided photographic images Compreso Compreso Compreso
Barcode/QR code creation
Barcode/QR code creation Compreso Compreso Compreso
Print file preparation
Print file preparation Compreso Compreso Compreso
Low-resolution mockup creation for web use
Low-resolution mockup creation for web use Compreso Compreso Compreso
Special format design
Special format design Non compreso Non compreso Compreso
Copywriting of text content
Copywriting of text content Non compreso Non compreso Compreso
Delivery of working files
Delivery of working files Non compreso Non compreso Compreso
Working files archiving
Working files archiving Non compreso 2 years 3 years
Photographic images
Photographic images provided by the client free stock licensed from stock library
Content layout languages
Content layout languages Italian English and Italian English, Italian + third language
Number of proposals
Number of proposals 1 only 1–2 1–3
Number of revisions
Number of revisions 1 only 1–2 1–3
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FAQ

Do you have any questions about this service?
Check out our FAQ!

When we talk about packaging design, we refer to the way a product is packaged—but it's not just about the graphic design of a package. Packaging design sits at the intersection of multiple disciplines: in addition to graphic design, it involves typography, paper engineering, the ability to craft a compelling message, and to effectively convey it through both text and visuals.
In addition, packaging must be created to clearly communicate not only the function of the item but also to suggest how it should be used. That’s why, to design effective packaging, it’s essential to consider the user experience and to design with the usage context in mind.
As you can imagine, to fully leverage this crucial communication tool, a wide range of professional skills is needed. At OIS, we can guide you through the process of creating effective packaging and help you get the most out of this important asset.
Packaging design can be done for new products or for products that are already part of the company’s portfolio but need to be updated.
Packaging is a key element of corporate communication and represents one of the most strategic touchpoints with your customers. Consumers go to stores with clear purchasing intentions—they just need to choose which products to buy.
Packaging must achieve the following objectives:

  • improve communication regarding the product’s usage by providing all the necessary information to the consumer;
  • ensure safety and convenience during transportation;
  • attract the consumer and thus increase the perceived value of the product on the shelf.
The product packaging displayed on the shelf is not the only type of packaging we can create. We can handle

  • Sales packaging (“primary packaging”) which refers to the single sales unit intended for the end user;
  • Multi-packaging (“secondary packaging”) which usually refers to boxes or cartons. This type of packaging, mostly designed for resellers, can also be used by end customers when the product is sold in multi-packs, or when the box can be converted into a countertop display unit.
Particular attention must be paid to the creation of both types of packaging, which must appeal to the end consumer.
Effective packaging must meet the following criteria:
- Packaging must be eye-catching. Since much information is now available online, packaging has shifted from an informational to a decorative role. That’s why today the main function of packaging is to evoke emotions and sensations through the use of lettering, materials, and colors.
- Packaging must be functional. Packaging must suit its intended use, meaning it should take into account the features of the product it contains. Let’s not forget that a key function of packaging is to protect the product and, if possible, reduce logistics costs and make the supply chain more efficient.
- Packaging must be sustainable. Now more than ever, consumers are concerned about sustainability. Green products have more appeal, making it essential to choose sustainable packaging that favors recyclable materials and minimizes plastic use. It's also crucial that the packaging includes clear disposal instructions.
To create effective packaging, it’s important to rely on communication and packaging design experts. Here are the steps we follow to develop packaging that works for your products:

  • Initial brief
    Before we begin production, our professionals will get in touch with you. The initial brief is when we get to know you and define goals, format, content, target audience, and communication style for your packaging.
  • Brand and product analysis
    In this phase, we study your brand to ensure the packaging aligns with your visual identity. We also analyze your product's technical specifications to determine the best type and format for your packaging.
  • Target, market, and competitor research
    To deliver an excellent final product, we conduct in-depth analysis of competitor solutions and preferences of your target audience.
  • Creative concept and graphic design
    Now that we have a clear picture, it’s time to move forward. We create the creative concept, select colors, printing techniques, closure systems, and packaging materials.
  • Content integration and final file production
    Once the design is approved and all materials are gathered, we insert final text, any barcodes and QR codes, and prepare the print-ready file including crop marks and fold lines based on the printer’s specifications.
We’re here to help with:

  • Shopping bags production;
  • Product boxes production;
  • Carton sleeves production;
  • Label production.
We also handle the full process from design to physical production of the packaging.
To develop your packaging design, we need the product’s dimensions, material, and technical specifications. In some cases, it may be helpful to receive a sample of the product, which we’ll return once the project is complete. It’s also useful to have high-resolution product photos and finalized texts. If you need professional product photography, our still-life photography service is at your disposal. Visit the multimedia section to learn more.
If you simply need to update your materials with new data or do a restyling, get in touch. We’ll provide expert advice and create a quote tailored to your needs. Please note that the material to be updated or restyled must be sent to us in an open, editable digital format (working file).
Absolutely. During the initial brief, we’ll discuss this as well. If you choose to include printing and assembly services, you’ll receive the printed and assembled material at your company, on time and ready to go.


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