Standard Packaging Design

Initial briefing to be held (via conference call or in person) where information about the company and the reference sector will be gathered. The client's specific needs will also be heard, goals, messages to be conveyed, format, and textual content of the packaging will be defined. Any examples of competitors' packaging selected by the client will be reviewed to better understand their expectations and preferences.

Creation of a document that outlines the essential points from the briefing: goals, messages, formats, specific needs, etc.

Sending the briefing document and obtaining the client's approval.

Study and acquisition of information related to the sector and investigation of specific graphic trends used.

Analysis of competitors' commercial material, identifying their styles, characteristics, and trends.

Once the structure is defined, proceed with studying and selecting the type of packaging, fonts, and colors, leading to the definition of the graphic layout.

Presentation of the proposal (via conference call or in person).

Creation and presentation of any additional revision.

Sending images of the mockups for a more realistic visualization.

Definition of the final version and approval of it by the client.

Creation of the final artwork based on the technical specifications required by the printer.