Enterprise Product Catalog

An initial briefing to be held (via conference call or in person) during which information about the company and its industry will be gathered. Additionally, the client's specific needs will be discussed, objectives will be defined, catalog content will be outlined, and examples of competitor catalogs selected by the client will be reviewed to better understand their expectations and preferences.

Creation of a document that summarizes the key points from the briefing: objectives, messages, formats, specific requirements, etc.

Sending the briefing document to the client for review and approval.

Study and gathering of information regarding the industry, as well as an investigation of the specific graphic trends in use.

Analysis of competitors' commercial materials, identifying styles, features, and trends. A detailed report will be produced.

Creation of a report highlighting the graphic and communication strategies employed by leading competitors.

Collection of all materials provided by the client: textual content, images, product lists, technical sheets, drawings, and any working files from previous catalogs. These will be organized and cataloged to facilitate the layout of content within the catalog.

Creation of the morphological matrix, which will help us examine in detail each element of the catalog, the client's needs, the material provided, any additional material that needs to be sourced, down to the smallest detail. This ensures a complete overview, enabling us to find the best graphic and structural solutions for the highest quality product.

Development of a mind map, structured with a clear hierarchy, to highlight all elements that make up the catalog's structure.

Once the structure is defined, followed by the creation of the layout draft, we proceed with the study and selection of the catalog type, fonts, and colors, culminating in the definition of its graphic layout. Three proposals will then be created.

Presentation of the competitor analysis report and the three proposals (via conference call or in person). Estimated timeline: 5 weeks from the initial briefing.

Creation and presentation of any additional revisions. Delivery is expected within one week from the revision request.

Final version definition and client approval.

Delivery of the brochure in PDF format or other formats as per specific requirements.

Preparation of files for potential printing, web version, and any other needs.

Delivery of working files in INDD (InDesign) format.