Premium Product Catalog

We will conduct an initial consultation (via conference call or in person) to gather information about the company and its relevant industry. Additionally, we will discuss the client’s specific needs, define the goals, content, and review any competitor catalogs chosen by the client to better understand their expectations and preferences.

We will create a document that outlines the key points from the consultation: objectives, messages, formats, specific needs, etc.

We will send the briefing document to the client for review and approval.

We will research and collect information related to the industry sector, including an examination of specific graphic trends used within it.

We will analyze competitors' commercial materials, identify their styles, characteristics, and trends, and compile a detailed report.

We will collect all materials provided by the client: text content, photos, product lists, technical datasheets, drawings, and any working files from previous catalogs. We will organize and sort these materials to streamline the layout process for the catalog contents.

We will develop a mind map that, through a well-structured tree diagram, highlights all the elements that form the catalog’s structure.

Once we define the structure and prepare the layout draft (menabò), we will select the catalog’s type, typography, and colors, culminating in the final graphic design. We will then develop the initial proposal.

We will present the competitor analysis report and the first design proposal (via conference call or in person). The estimated time is 5 weeks from the initial consultation.

We will create and present any further modifications. We will deliver them within 1 week following the revision request.

We will define the final version and seek the client’s approval.

We will deliver the catalog in PDF format or other specified formats based on the client's needs.

We will prepare files for potential printing, web version, and any other specific requirements.